About Farfasha

Welcome to the official site of Farfasha!

Farfasha is a designer gold jewellery brand by Damas, the Middle East's leading international jewellery and watch retailer.

The young, the stylish and the fashion conscious. The ones who enjoy attention, the vibrant, the creative and the ones who want to stand out. The trendsetters and the one-of- a-kind. Farfasha is about them – The unique and the ones who live life to the fullest.

Farfasha is represented by Nancy Ajram, a multi-platinum best selling singer, UNICEF goodwill ambassador, and one of the biggest celebrities in the Middle East. Nancy strongly represents the key attributes of Farfasha – namely youthfulness, playfulness and vibrancy.

Farfasha was originally launched in 2005 to showcase innovative, trendy and colourful gold jewellery to fashion conscious, stylish consumers. It achieved great acclaim, quickly becoming the most popular gold accessory for young consumers and creating the so called "Generation Gold". This year, we have re-launched Farfasha with seven new 'themes', created around the latest trends in jewellery design, incorporating interesting layers and geometric designs. As the trendsetting brand of the season, Farfasha's new refreshing collections capture the hearts of consumers. The new collections include more variety, choices and attitude than ever before. The designs are lighter, trendier and more fashionable with the use of special laser technologies in the manufacturing process.

1. The Dolce Vita Collection:

This 18k gold collection blends the elegance of a jewel with the harmony of nature's favorite colors to emphasize the best of a woman's beauty. And this is brought to the fore with enticing enamel designs, which liven up the different jewellery sets of this theme. The variation in the usage of this enamel is also extraordinary with its colour, finesse and sparkle playing a very important role in the overall impression it creates.

2. Moonlight Collection

Every creation in this 18k gold collection draws inspiration from the mysteries of the night and this is well-represented in the dazzling laser cut gold designs, which bestows each jewellery piece with the feel of diamonds. This in turn presents the wearer with an immaculate quality that's reflective of the sanctity of the night.

3. Oasi Collection

Each creation of this 18k gold jewellery theme is unique in its conception, drawing its structure from rousing elements like rose petal patterns and other floral designs. All products are immortalized in elegant gold using laser cut designs, which leaves each piece looking like it is studded with classic diamonds.

4. Mirror Collection

The Mirror Collection incorporates elements from a royal jewel collection, bringing glamour and prestige to those who wear it. Water ripples, hearts and flowers are the elements used with a previously unseen mirror effect, which makes this theme truly outstanding for any woman to own and flaunt. All pieces are crafted in 18k gold.

5. Breeze Collection

Like the gentle movement and soft caress of a breeze, the 18k gold Breeze collection brings joy to the wearer. Symbolic of the carefree and fun-loving behavior of girls, this jewellery theme exhibits designs like stars, hearts and flowers that capture the true essence of a girl's youth. Every creation of this theme is a beautiful reminder of the fact that every woman is truly a girl at heart.

6. Mora Mora collection

Every piece of this 18k gold collection is inspired by the beauty of nature. With designs depicting different leaves including the classic maple leaf, it's hard to resist the charm and simplicity of this jewellery theme.

7. Symphony Collection

With musical notes painstakingly detailed into jewellery and highlighted with carefully selected diamonds, the 18k Symphony gold collection is inspired by grace, elegance and the energy of music, making it an exclusive collection for any woman to own.

The innovation in design of the products combined with quality in craftsmanship and materials has enabled Farfasha to emerge as an iconic brand on a regional and international level. We welcome you on this exciting journey with us.